Within the never-ending quest to attract a younger audience to casinos, MGM Resorts has announced that a nightclub that is former the Luxor in vegas will reopen as an esports arena.
The Luxor is remodeling its now-defunct nightclub LAX into an esports arena. The aim is to pull in a younger demographic, not as enchanted by traditional slots as their parents.
The company has entered into a deal with Allied Esports and Esports Arena to develop a dedicated venue for gamers at the now closed LAX nightclub. The 30,000-square-foot space will have multi-level arena complete with competition phase, LED video wall, telescopic seating, daily gaming channels, a customized food and drink offering, and a state-of-the-art streaming and television-quality manufacturing studio.
Niklas Rytterstrom, general supervisor of Luxor, believes that esports may be the future and will become one of the more popular features at the Strip resort, as soon as it is completed in June 2018.
‘Our company is the leader in the entertainment industry and recognizes the growth that is exciting the esports industry,’ he said. ‘ With this partnership, we will introduce a new experience to the marketplace, once again elevating the city’s vast entertainment offerings.’
Future of Gaming
This sector of gambling has gone from stylish to big business. The worldwide audience for esports is anticipated to cultivate 20 per cent in 2010, to 258