Quicken Loans launched Rocket Mortgage in November 2015, invested billions since that time building the Rocket brand name, unseated Wells Fargo year that is last America’s top retail mortgage lender, redid the Rocket brand name this present year, and rolled up all customer finance divisions for the business into Rocket-named brands.
The $185 million remodeling of Cleveland Cavaliers arena—known as Quicken Loans Arena until now—will launch with Rocket branding so it’s no surprise.
This new title is Rocket Mortgage Fieldhome, and this would probably bring Quicken Loan’s branding journey circle that is full.
Fast history from the Quicken Loans brand name:
Dan Gilbert founded the ongoing business as Rock Financial in 1985, offered to Intuit in 1999, and adopted Intuit’s Quicken branding in order to become Quicken Loans. In 2002, Gilbert purchased the business right straight back from Intuit but has held licensing the Quicken Loans brand name from Intuit all those years.
Meanwhile they spend about 50 % a billion each year to fuel the Rocket brand name, and now we’ve got this week’s Rocket move that is branding the Cavs arena, which Gilbert additionally has.